William Elder

UI/UX Designer & Front-End Developer

I conceptualize, design & code beautiful web experiences.

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Expertise & Skills

UX/UI Design

Leveraging my expertise in UX/UI Design and Design Strategy when it comes to website, app, and product design.

Front-End Development

Combining years of experience coding responsive websites and web apps that put the users needs in the forefront.

Brand Identity

More than a logo or color scheme. It's about knowing who a company is and creating a distinct identity for a product.

Project Management

Creating a product vision and aligning product teams around it all the while, defining the path to take to fulfill it.

Teaching & Mentoring

I take interest in recognizing and fostering individuality and creativity. While also prioritizing a teammates personal and professional development.

API Integration

From BIG to small. I've written code to communicate to RESTful APIs in order to display vehicle specials or content for model landing pages.

The Process

From Lean Design Sprints to Agile Development

My process is designed to give you the best shot at success.

Understand

Design solves a problem. In order to provide a solution, you first need to understand the problem.

Research

Research is the basic key step to design user experience. I like to call this, Competitive Analysis.

Sketch

This stage involves UI definition of required feature. Design team drives this activity which is based on the last two stages of the process. This stage itself is an iterative process.

Design

Turn the initial mockups and wireframes to great-looking images with theme and styles applied to them. Preparing and sharing of design specifications to Development team.

Implement

Connecting the already built, back-end with the front-end UI. It is better that Design team involves in this step to help development phase.

Evaluate

Validate the product in terms of user flow and experience and identify areas where improvements are needed. After this stage, the process will iterate itself and depending on the required changes, you may go to stage 2, 3 or 4.